Something has to be done about photos of vegetarian food on the intertubes.

The weekday vegetarian movement is a good one, but people are unlikely to stop eating meat when the vegetarian alternatives violate the first commandment of food photography: thou shalt not let thine food look like roadkill.

Often a description alone can provide enticement enough for people to want to eat something. Vegweb.com user Keyja had at least partly the right idea, by choosing to call their dish “Yummiest seitan ever”, rather than “Yummiest mock abalone duck ever” as might be more appropriate. Why then did they not think twice about this photo?

In general, photographs of food should be faintly recognisable – something which is often facilitated by ensuring that photos are posted upright.

Finally, a note to baypuppy, that food which looks like post-consumer waste is not appetising, even if it is New & Improved Smooth Chocolate Peanut Butter Fudge.

People, let’s not forget that meat production accounts for up to a fifth of the world’s greenhouse gases, that high-meat diets are more likely to kill people, and that ultimately, there are few things more abject than eating the shit-infused remains of an animal that lived its life in a factory farm.

It’s easy for meat eaters to forget these things when the alternatives look like hell.